Marketing to Millennials: The Financial Planner’s Essential Guide

Marketing to Millennials: The Financial Planner’s Essential Guide

The stereotypes and media narratives about millennials are legendary. They’re selfish. They’re lazy entitled narcissists who still live with their parents. It’s the ‘Me Me Me’ generation. They spend all their time on Facebook and Snapchat and they need to be ‘parented’ to do the right thing in the workplace. But a recent Australian survey, Investing in Millennials, debunks many …